As your carpet experts, 7 words separate us from others. We’re committed to offering you quality carpet products that beautify your home, deliver superior performance today and tomorrow, match your budget, and are a breeze to take care of. We’re also dedicated to listening to your wants, needs and desires, to being a strong ally in your project, and always coming through with superior service. But above all, what distinguishes us from all others can be expressed in a mere 7 words:

WE WANT YOU TO BE FLOORING SMART.

Smart about all aspects of carpet. Whether in our store or here online, our goal is to help you learn, understand and experience as much as you want to about the world of carpet. To achieve this we call on our vast knowledge and present it all in an easy to understand manner. The result? You’ll make better, more informed, more cost-effective decisions. Smarter decisions. Smarter for you, your loved ones and your home. And the wiser you are, the more we believe you’ll want to do business with people like us, folks extremely savvy about carpet, and all flooring products.

So, if carpet is on your mind, this is the perfect place to be and we’re the ideal people to work with. One thing’s for sure, you’re in good company. Carpet is one of the most- purchased flooring options. Read on. And if you want even more information, just click on the other carpet sections.

Carpet is centuries old, yet a modern flooring. Today’s carpet literally has ties with ancient history, when people passed hand tying and knotting skills from clan to clan and father to son or daughter. The 16th Century saw world explorers bringing carpet, the art of carpet making, and the beauty of rich textiles back to Europe. Soon the love of textile floor coverings made its way to America and carpet became the most basic and beautiful component of contemporary home interiors.

Carpet continues to be king for a lot of reasons. This floor covering is still the basic choice for many homeowners. It’s cost-effective, comfy, usually easier to install and replace than other flooring, and it boasts more colours and textures than any other type of flooring.

Carpet is warm, soft and absorbs noise better than other flooring alternatives.

Carpet is excellent at matching virtually any home décor and all other flooring products. From urban to country, laid back to formal, whatever your interior style, there’s a carpet colour, style and texture that will partner beautifully and durably.

Skim or print it out, then discover more carpet wisdom in the other sections. For today’s smart flooring shopper, check this list of carpet benefits:

  • Carpet is warm and soft on feet, a cushion on kids’ knees.
  • Carpet reduces noise far better than hard surface flooring.
  • Carpet delivers colour, tone and hue variety and versatility.
  • Carpet is a decorator’s dream -- with virtually unlimited styles/colours it can be the center of attention or the ideal platform for furniture and accessories.
  • Carpet, unlike hard surface floors, can conceal many sub-floor problems.
  • Carpet can be installed over many substrates, on all grade levels, even over basement concrete slabs.
  • Carpet is cost-effective and the cost to install is usually less than some hard surface floorings.